Fans of 1980s and 90s Americana will already know the name Guess watches. The clothing company caught the zeitgeist and popular imagination with the use of Supermodels such as Claudia Schiffer in advertising campaigns. The brand was also featured heavily in iconic films such as ‘Back to the Future’ and ‘Wayne’s World’. This silver screen success led to Guess becoming internationally famous, resulting in the profile of the company growing dramatically over the past 30 years. The resulting phenomenal expansion has made it a market leader in the USA since 1983.